An important position in a flower shop is the floral designer. The owner, a manager, or other employee may fulfill the role of the flower designer. This position’s role is to create designs using flowers. It is the individual that interprets and fulfills a customer’s request into a flower design. Because not all creations are viewed as equal, sometimes the resulting arrangement may cause the arranger to be judged as not being good. So what makes a good designer?
A excellent designer is often times labeled as being good or not good according to the resulting floral design they made. The recipient and customer who ordered the arrangement will decide if the designer is good or not. And, the skills of the flower arranger will most surely affect a customer’s assessment too.
A good floral designer has a passion for flowers and has the ability to mix that passion with just the proper amount of creativeness and artistic skills to create tasteful flower designs. Applying the passion, creativity and artistic talents and implementing them in a way to meet customer requirements will typically result in being pronounced as good designer by the customer.
Creating flower designs that really grab a viewer’s attention is a skill that good floral designers have. It is very similar to an artist who creates a piece of artwork which grabs the viewers attention. If you?ve been pulled into a flower design, then you have experienced this “grab” ability of the designer. It typically is a good feeling about the designer who produced it.
Three types of flower designers are judged as good – designers that create arrangements based upon following floral design recipes which others originally created, those who create custom-made flower designs for each order, and those that can do both. It is not a given that the judgement will be good for each of these types of designers. However, the judging really comes down to whether or not the resulting design is liked by the customer and fits with their preferences.
The creations made by sticking to a recipe or formula are not necessarily the most creative and certainly are not original. These creations are expected from floral shops that fulfill orders for FTD, Teleflora, 1-800Flowers, and other flower wire companies. This is because customer’s order a floral design based upon a photo or image and request the exact same thing.
By contrast, a custom flower designer will create a brand new design for each order and they do not follow any recipe. This type of designer must really interact closely with the customer taking great care to fully understand the requirements. These designers are generally the most creative and they use a lot more artistic skills than one that follows a design recipe. This type of floral arranger is the avant-garde florist — one that does not follow the blueprint creations and creates the most amazing looking creations. Their creations can be incredibly beautiful and truly cause viewers to remember the flowers. However, they can also be too much or over-the-top and displease the customer or recipient, so extra care and caution must be paid up-front in capturing the customer requirements.
Some florists make excellent floral designers without much previous experience – they just have a unique and natural power to make gorgeous creations. There are others that require instruction and training following the direction of a master floral arranger. In this case, the arranger surely must find training classes to take and usually discovers a key mentorship program. Together these will help the person to enhance their skills and become known as a good flower designer.
Discover insider tips, tricks, and know-hows from a notable, master florist and floral education teacher at Royal Bouquet Florist. This master florist and floral instructor unselfishly shares his most prized top- floral design tips for those interested in a flower designer. Be sure to request them today.
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